Move Aside Gut and Grit – Here Come the Numbers
It is unbelievable how much you don’t know about the game you’ve been playing all your life – Mickey Mantle
Gone are the days of catching a scout’s attention in a game to be eligible for the big leagues. There is no time like the now to be in sports. Such is the attention given to one’s fitness, training, injuries, performance etc that the level of micromanagement into sports is incomprehensible to the naked eye. Closer home we have a case point of Virat Kohli who redefined fitness and improved his gaming skills from a chubby teenager to leading the Indian team.
There has been a complete overhaul of the way sport is played today. There is no longer the frenzy associated with just one player and his achievements. It is more about team efforts and how it can catapult overall percentages and wins. Now is the time where you can do a fitment test on a player into your team based on statistics, budget and performance. Analytics can help identify potentially undervalued players who can be gamechangers in the story.
Advances in analytics merged with sports have led to a deeper understanding of the game itself. Following are some of the ways in which advanced analytics have aided sports
1. Agility and performance has been optimized by using wearable technology that can help in injury prediction and recovery. Technology has helped to design fitness and training programmes that can help stimulate recovery using neuro muscular data and motion analysis.
2. Statistics aid in identifying players who can provide the right fit for a team. Cluster analysis can help locate players who can complement the team and optimize their financial resources. Technically speaking, analytics is a tool to predict the return on investment for a player before bids.
3. Optimal strategies that can help leverage a team / player can be devised using predictive and performance analysis. SWOT analysis aligned with field and weather conditions coupled with player competencies can be propelled to advantageous situations.
4. Sentiment analysis can be used to assess the involvement of fanbase and how it can be turned around into season tickets and sales. Game based theories can be employed to widen the fanbase and market team merchandise. Today the fan/audience is as savvy as the player or team and they are looking for good engagement and value for money
5. Ticket pricing methodologies can be adopted using historical data and adjust rates to occupancy rates.
Sporting is one arena where the stakes are getting higher by the day. Companies that look to build a resilient future are switching over to analytics to up their game. Here data is being churned out by the second and every slightest move is a potential strategy in the making. The ability to use such distinct data sets that can be incorporated to create and devise a strategy is what can make or mar the success of many players.
“When your enemy is making mistakes, don’t interrupt him” – Billy Beane
Authors – Benila Jacob, Anthony Preetham